Urnatur as “wilderness” trendsetter

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See impressions of the Heimtextil Trend Book in the video by The Future Laboratory:

VIDEO: Characteristics of the trend direction WILDERNESS

Wilderness – back to where we came from


A new interest in crafts from the past … are evolving. People are looking for distinctive individualistic features marked by imperfection not perfection. A new organic look is being created, which nature captures in all its forms, characteristics and materials.

The Heimtextil Trend is the creative way to discover the most important and international trends at the beginning of every year, and a first-class orientation aid for product developers, furnishing specialists and designers.

Primitive Raw paves the way for a new interest in simple shapes and manufacturing techniques. Nature’s Harvest describes an unbridled ecological aestheticism and wild, natural shapes, created from untreated materials. Folk Tales shows the efforts made by a new generation of designers to transfer forgotten skills and craftsmanship into the modern era, with the aim of creating a meaningful link between the local and the global. Untamed Nature makes clear how nature is treated rather than processed. Design is inspired by a revival of the craftsmanship from a bygone era.”

The world we live in is high-tech and consumption-controlled, confidence in governments, economic structure and energy supplies has been shattered. So consumers are striving for more self-reliance and want to achieve an ultra-sustainable lifestyle. In order to achieve this, some are breaking free of their normal way of life in a radical way and adopting the Wilderness lifestyle, which means being at one with nature.
Messe Frankfurt

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