Supermodel at Urnatur

In September the Philadelphia based fashion company “Anthropologie” visited Urnatur for shooting their December catalogue… Here is Caroline Winberg posing ;) Now finally you can see the result at their website. Have a look at their wonderful odd collectionshttp:www.anthropologie.eu (more pictures from Sjögetorp if you order their catalog…) Here down below you can see some […]

skogsrå seen in wood hermitage

skogsrå seen in wood hermitage swedish skogsrå

As far back as man can remember, the forest has played the bad guy in our collective imaginations. And of course it has given Swedes their fair share of dark tales. The mythical shadow of the enchanting skogsrå (literally a “spirit of the forest”, a half-girl, half-demon who lures woodsmen… → have a look at Volvos […]

Urnatur as “wilderness” trendsetter

Urnatur as “wilderness” trendsetter

See impressions of the Heimtextil Trend Book in the video by The Future Laboratory: VIDEO: Characteristics of the trend direction WILDERNESS Wilderness – back to where we came from A new interest in crafts from the past … are evolving. People are looking for distinctive individualistic features marked by imperfection not perfection. A new organic […]